In the Ted Talk, "The Surprising Way Groups like ISIS Stay in Power", Benedetta Berti explains that warfare has changed throughout history. It used to be fights between states, and now it is state v.s. what she calls non-state actors like ISIS and other terrorists groups. These groups have become more complex and innovative. They've set up commercials, TV channels, radio stations to get their message out and recruit for their militia. She explained that the main factor that these groups have power is the ability to fill the security and governance gap left by the state government. They build their power from propaganda convincing people that they are secure if they join these groups, and not just by force and fear. The message was that states need to better understand these terrorists groups so we know what incentives to offer to encourage the transition from violence to non-violence.
Berti uses Ethos by explaining her experience of seeing and recording how these group function when not fighting, "I work in the field, the policy world, and the library". She's seen first hand how they operate which gives her her credibility. She shows Pathos when she discusses that these groups try to win the population over by providing hospitals, schools, safety, and security which the government was not providing. They're gaining support because they're making the people happy. Logos appears several times in the talk. For example, she gave a statistic that out of the 216 war peace agreements from 1975-2011, 196 of them were between states and non-state actors. She also showed both logos and Ethos when she announced that Lebaneze Hezbollah, created in the 1980's, has set up a political party, a social service network, and a military apparatus, building strength and connections for getting recruits and raising funds to build their brand. It's Ethos because it establishes her knowledge of the groups effort to gain power, making her more convincing to the audience that she is an expert. It is also logos because she is giving factual information about a real terrorists group and what they've done to assume power.
Berti's talk was very persuasive through her knowledge and experience of going behind the scenes to find out how these non-state actors get and remain in power. She gave a very intellectual lecture to get her message across in a short amount of time. Her overall main Idea was that in order to take down these groups, we have to better understand how they run when they're not in combat and see the whole picture. If militias against ISIS and other terrorists groups figure out the source of their power we can use that same power of providing security and safety to the population to win them over against them, so the militias are able to encourage those groups to end the violent attacks and find an alternative resolution of non-violence. To fill the security and governance gap that gave them power to begin with is how the very power stripped away from them. She gave an interesting talk, but it could've been more interesting if she made it a little more bright and bubbly, or tried to get the audience to look at it from a different perspective where they can even be moved from it. Altogether her talk showed the importance of understanding the full picture of the background of how these groups formed and sustained themselves in order to stop the terrorism.
Berti uses Ethos by explaining her experience of seeing and recording how these group function when not fighting, "I work in the field, the policy world, and the library". She's seen first hand how they operate which gives her her credibility. She shows Pathos when she discusses that these groups try to win the population over by providing hospitals, schools, safety, and security which the government was not providing. They're gaining support because they're making the people happy. Logos appears several times in the talk. For example, she gave a statistic that out of the 216 war peace agreements from 1975-2011, 196 of them were between states and non-state actors. She also showed both logos and Ethos when she announced that Lebaneze Hezbollah, created in the 1980's, has set up a political party, a social service network, and a military apparatus, building strength and connections for getting recruits and raising funds to build their brand. It's Ethos because it establishes her knowledge of the groups effort to gain power, making her more convincing to the audience that she is an expert. It is also logos because she is giving factual information about a real terrorists group and what they've done to assume power.
Berti's talk was very persuasive through her knowledge and experience of going behind the scenes to find out how these non-state actors get and remain in power. She gave a very intellectual lecture to get her message across in a short amount of time. Her overall main Idea was that in order to take down these groups, we have to better understand how they run when they're not in combat and see the whole picture. If militias against ISIS and other terrorists groups figure out the source of their power we can use that same power of providing security and safety to the population to win them over against them, so the militias are able to encourage those groups to end the violent attacks and find an alternative resolution of non-violence. To fill the security and governance gap that gave them power to begin with is how the very power stripped away from them. She gave an interesting talk, but it could've been more interesting if she made it a little more bright and bubbly, or tried to get the audience to look at it from a different perspective where they can even be moved from it. Altogether her talk showed the importance of understanding the full picture of the background of how these groups formed and sustained themselves in order to stop the terrorism.